Built for Founders
You didn’t start your business to feel stuck in it.
You don’t need another coach.
You don’t need another tool.
You need structure, clarity, and a team that actually gets it.
Your embedded growth partner for founders who want to scale without burning out.
We help founders build clarity, systems, and momentum — so their business finally works with them, not against them.
Strategy. Systems. Storytelling.
Done with you, not done to you.
Why we do what we do
We’ve been where you are. We know what it’s like to build something meaningful and then feel it start to take more from you than it gives back. We’ve felt the weight of decisions that never turn off, the pressure to hold everything together, and the loneliness that can come with being the one everyone depends on. We do this work because we understand how disorienting growth can feel when the business outpaces the systems supporting it.
We believe founders deserve clarity, not chaos. We believe good businesses should support the people building them, not quietly drain them. Our work is grounded in helping founders slow things down enough to see clearly, make better decisions, and build something that can grow without constant strain. We’re here because we know what it takes to carry a business, and we believe it should not be carried alone.
What founders and brands are saying
(in their own words)
“invaluable and brings a lot of leadership, organization and execution to your team. 10/10.”
— Brian Porter, 4x E-Commerce Founder“Working with Victoria changed how I think about building a business. She helped me move from reacting to growth to actually designing for it. Because of that clarity and structure, we scaled Catalyst Content to $1.5M ARR without burning out or losing what made the work meaningful.”
— Will Leatherman, Founder @ Catalyst“The team’s marketing expertise helped not only bring our product to market, but went above and beyond to make sure our future strategies are sustainable in a very short period of time, with litler direction. They went in and executed.”
— Kris Seraphine, CoFounder @ Pioggia“Working with Victoria has been a dream since the very beginning. Having worked with other teams before, I could spot the difference right away. There’s a level of care, intention, and commitment that’s rare to find. They say no one will ever love your business like you do—but with Vicki and her team, you’ve found partners who truly do. She consistently goes above and beyond, investing in your success as if it were her own.”
— Dani Dufrense. Founder @ The Aux Co